CTV.ca News Staff

Date: Sunday Jan. 31, 2010 3:15 PM ET

Millions of men will get together next weekend to watch the Super Bowl, but according to the big game's U.S. broadcaster, football fans don't want to see those men get too close.

According to online reports, CBS has rejected a 30-second ad for ManCrunch.com, a Toronto-based dating website for gay men who are not open about their sexuality.

The site bills itself as "the premier service connecting men with other men and allowing them to open up about the down low."

The ad features two guys, one wearing a Green Bay Packers jersey and another sporting a Minnesota Vikings jersey, sitting on a couch seemingly enjoying a game on television.

When their hands meet over a bowl of chips, sparks fly and the two begin kissing.

Entertainment websites such as TMZ.com and PerezHilton.com, as well as the site for Advertising Age magazine, picked up the story Saturday, posting links to the ad.

They also quoted a statement from CBS, which read: "After reviewing the ad -- which is entirely commercial in nature -- our Standards and Practices department decided not to accept this particular spot. As always, we are open to working with the client on alternative submissions."

A call and an email from CTV.ca to a press officer for ManCrunch were not immediately returned Sunday.

But AdAge.com quoted a spokesperson for the site who said the company is "really surprised there's a problem. (The ad) is not offensive and it's not racy."

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